Thursday, December 6, 2012
Beginning February 2013, customers will be able to exchange used garments for shopping discounts in H&M stores (in all 48 markets worldwide). Sustainability is an important part of H&M’s culture, and with this, the Swedish retailer strives to reduce the environmental impact of clothes throughout their lifecycle.
“Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M” says Karl-Johan Persson, CEO H&M.
H&M will be the first fashion company to roll out garment collecting in select stores worldwide. Through this global initiative, H&M’s customers can help save natural resources and contribute to reduced environmental impact by avoiding textile waste. Any pieces of clothing, from any brand, and in any condition will be accepted. In return, the customer will receive a voucher for each bag of clothing donated.
Every year, tons of textiles are thrown out with domestic waste, and end up in landfills. Over 95% of these clothes could be used again; re-worn, reused or recycled - depending on the state of the garment. Through its Conscious Foundation, H&M has made it its mission to reduce the environmental impact of garments throughout the lifecycle by closing the loop on textile fiber and supporting social projects along H&M’s value chain. The aim is to find long-term technical solutions to reuse and recycle textile fibers on a larger scale.
Tuesday, December 4, 2012
To enhance the comfort of flame resistant garments made with Mount Vernon FR fabric, Mount Vernon Mills is now offering its AMSOFT™ finish on all fabrics available within the brand’s six collections. The AMSOFT finish is applied to Mount Vernon FR fabrics using the Biancalani AIRO® 24 machine, which uses a chemical-free softening process to provide a distinct, naturally soft hand and improved drape to the company’s flame resistant fabrics. The AMSOFT process softens fabric at a speed of 40 meters per minute, and can process up to 600 kilograms of fabric per hour.
“Utilizing the latest technology in the industry guarantees that Mount Vernon FR fabrics are the most comfortable fabrics available on the market,” said Mike Woods, vice president of flame resistant fabric sales for Mount Vernon Mills. “Our AMSOFT finish exemplifies Mount Vernon’s continual pursuit of innovation and added value for our customers, who demand comfort as well as safety in their flame resistant garments.”
The AMSOFT finish can be applied to the company’s extensive selection of flame resistant protective fabrics in the following six collections:
· AMTEX™ C100 – 100 percent cotton
· AMTEX™ PLUS – 88 percent cotton/12 percent nylon blend
· RESILIENCE® – 80 percent cotton/20 percent Nomex® blend
· RESILIENCE® TRIO – Cotton/Nomex®/nylon blend
· PHOENIX FR – Flame-resistant denim ranging from 7.5 to 14.75 ounces/square yard
· MY•FR – Custom fabric program that allows customers to tailor flame resistant fabrics to match their unique needs
Mount Vernon FR fabrics are produced in the company’s vertically integrated manufacturing facility located in Trion, Ga. To ensure that every Mount Vernon FR fabric is of the highest level of reliability, quality, durability, color consistency and shrinkage control, the company has total in-house control of more than 25 major processes, including spinning, weaving, dyeing and FR finishing, and uses more than 3,000 computer-monitored control points and extensive quality assurance testing.
About Mount Vernon Mills & Mount Vernon FR:Mount Vernon Mills is a 165-year-old manufacturer of textile, chemical and related products for the apparel, industrial, institutional and commercial markets. Mount Vernon FR is part of Mount Vernon Mills’ Apparel Fabrics Group, which produces denim, flame resistant and piece-dyed fabric. It is the largest of all the Mount Vernon Mills groups, accounting for more than half of all company sales. More information can be found at www.mvmills.com or www.MVMFR.com.